Search Engine Optimization
Search Engine Optimization (SEO) is the use of techniques that help search engines find the information you post on your website or web content and classify it higher than similar websites. At its core, SEO is about increasing the visibility of your websites in the organic search results of the major search engines. An important aspect of search engine optimization is how to use SEO to drive relevant traffic, leads, and sales for your business.
Search engine optimization can bring you valuable traffic, also known as organic traffic because free search engines show your content to search engine users as an organic part of the SERP (Search Engine Results Page) and you don't have to pay for rankings.
In other words, there is no way to pay Google and other search engines to rank higher in organic results. Instead, these search engine results pages show paid ads at the top of the page followed by regular results that search engine marketers call "organic search results".
Leading search engines such as Google, Bing and Yahoo use crawlers to find pages for their algorithmic search results. Google uses more than 200 ranking signals to decide which content appears on the first page of search results. Common tasks related to search engine optimization (SEO) include generating high-quality content, optimizing content for specific keywords, and creating backlinks.